Dana Andrew
Principal/Owner
Dana Andrew is the guiding force behind her namesake marketing consulting, communications and PR agency, located in the Bay Area of Northern California. Dana started the firm in 2013 after two decades in high profile agency and corporate settings where she led versatile teams on far-reaching brand initiatives and marketing communications programs. Leveraging a vast professional network—and the breadth that comes with 360-degree marketing experience—Dana formed a practice to work with select clients looking for big results in a boutique environment.
For more than a decade her expertise has been honed in the home furnishings and design arena—architecting the marketing program from the ground up for the world’s fastest growing trade show for the home industry, Las Vegas Market. As the (former) Vice President of Global Marketing & Communications for International Market Centers—the world’s largest operator of premier showroom space for the furnishings, home décor and gift industries—she was responsible for leading the marketing integration of four companies into one, forming its in-house ad agency model as well as activating the marketing plans across IMC’s entire platform in Las Vegas and High Point.
Prior to her tenure on the client side, Dana was a sought after agency professional in the political and public relations arenas. She created award-winning public relations programs at top agencies for leading companies that ranged from gaming and entertainment to retail and real estate. She’s worked successfully with editors at leading news, magazine and broadcast outlets to secure national publicity for clients. Her drive, versatility, and wide-ranging interests have led to establishing her own boutique firm—offering customized communications programs to a select group of clients.
Dana has earned the respect of her peers and a number of professional accomplishments. Among them she’s been named “Top 40 Under 40” by InBusiness, “Las Vegas Woman’s Leadership Achievement Award” and “Future Leader Award” from Women in the Home Industries Today (WithIt), “PR Director of the Year” by Working in Communications (WIC) and has won several Pinnacle Awards by the Public Relations Society of America (PRSA) including “Best of Show.” She has also directed world-class agency partners across a broad spectrum of marketing initiatives that have garnered national recognition and awards.
Dana graduated from the University of Arizona with a degree in Media Arts, with concentration in Journalism and Communication. She currently resides in the Bay Area with her husband and two daughters.